Our

Olipop - A New Kind of Soda

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Casa Azul - From Our Casa to Yours

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Lemon Perfect - A New Squeeze on Hydration

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Happy Dad Hard Seltzer - No More Skinny Can Bullsh*t

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At Terpsi, we don't just invest in brands, we supercharge them. Our operational focus ensures we're helping to build sustainable, scalable consumer businesses that thrive.

Jalen Hurts

Core Values

Grit

We are determined and persistent in our pursuit of success, and we refuse to compromise on our goals. We know first-hand that success in the consumer space requires unwavering dedication.

Authenticity

The best brands are truly authentic. We look for founders who are committed to creating brands that connect with consumers and we help them along the journey.

Partnership

We view our relationships with founders as partnerships, built on a foundation of trust, mutual respect, and aligned incentives. We work closely with founders to understand their goals and vision, and we bring our operational expertise and network to help fuel their success.

Grit

We are determined and persistent in our pursuit of success, and we refuse to compromise on our goals. We know first-hand that success in the consumer space requires unwavering dedication to win.

Authenticity

The best brands are truly authentic. We look for founders who are committed to creating brands that connect with consumers and we help them along the journey.

Partnership

We view our relationships with founders as partnerships, built on a foundation of trust, mutual respect, and aligned incentives. We work closely with founders to understand their goals and vision, and we bring our operational expertise and network to help fuel their success.

Our Approach

Ambition

We seek brands in large addressable markets where scalable, meaningful disruption can be accomplished. We aim to partner with founders who share our lofty ambition to create category-leading brands.

Discipline

We have a rigorous process for evaluating potential investments, and we stick to our criteria to ensure that we make informed decisions based on quantitative and qualitative analysis. We don't let emotions or external pressures influence our investment philosophy, and we maintain a disciplined approach to portfolio management to maximize returns for our investors.

Agility

We recognize that the consumer industry is constantly evolving, and we stay nimble and adaptable in response to changing market conditions and consumer preferences. We move quickly to take advantage of emerging opportunities, and we're not afraid to pivot when necessary to succeed.

Ambition

We seek brands in large, addressable markets (big TAMs) where scalable, meaningful disruption can be accomplished. We aim to partner with founders who share our lofty ambition to create category-leading brands.

Discipline

We have a rigorous process for evaluating potential investments, and we stick to our criteria to ensure that we make informed decisions based on quantitative and qualitative analysis. We don't let emotions or external pressures influence our investment philosophy, and we maintain a disciplined approach to portfolio management to maximize returns for our investors.

Agility

We recognize that the consumer industry is constantly evolving, and we stay nimble and adaptable in response to changing market conditions and consumer preferences. We move quickly to take advantage of emerging opportunities, and we're not afraid to pivot when necessary to succeed.

Paula Badosa

Terpsi Capital